It all comes alive when Halebop and Perfect Fools put their heads together.<\/b><\/p>\n
A huge welcome to the latest addition to the Fools\u2019 family: Halebop!\u00a0Our collaboration with the Swedish mobile operator took off this spring, and the first joint effort can be seen in the summer campaign: Guilty pleasures<\/a>. The songs we secretly love and loop when no one\u2019s listening. Our guilty pleasures. The ones we dance to when no can see. We thought it was time to stand up for our lousy taste and crappy coordination. Time to celebrate \u2018ugly\u2019 dancing. And so we did. The campaign contained a physical activation that toured the country at festivals and clubs. The more intense and silly you danced in front of it, the higher score and prizes you got. We also stored gif-animations of customers\u2019 dancing that were later used in social. We created a playlist with guilty pleasures and on the demand of the consumers, we released the soundtrack<\/a> for our TVC. The message of the campaign was clear: stand up for who you are and reveal yourself to the world!<\/p>\n \u2013 It was a true match, Halebop is a modern challenger just like us. As with all our partners, we share the ambition of integrating popular culture, trends and new ways of communicating in everything we do. Now we\u2019re looking forward to continue to develop and renew the communication with Halebop, says Ann Yst\u00e9n, CEO of Perfect Fools.<\/p>\n A warm welcome to Perfect Fools, we look forward to create more magic together!<\/p>\n","protected":false},"excerpt":{"rendered":" It all comes alive when Halebop and Perfect Fools put their heads together. A huge welcome to the latest addition to the Fools\u2019 family: Halebop!<\/p>\n","protected":false},"author":1,"featured_media":1394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=1392"}],"version-history":[{"count":0,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/1392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}