{"id":1462,"date":"2018-01-12T11:31:11","date_gmt":"2018-01-12T11:31:11","guid":{"rendered":"\/\/www.perfectfools.commmmm\/?p=1462"},"modified":"2018-01-12T11:31:11","modified_gmt":"2018-01-12T11:31:11","slug":"the-bread-to-our-butter","status":"publish","type":"post","link":"https:\/\/www.perfectfools.com\/the-bread-to-our-butter","title":{"rendered":"The bread to our butter"},"content":{"rendered":"<p><b>We welcome Polarbr\u00f6d to the family of fools<\/b><\/p>\n<p>Polarbr\u00f6d is a family-owned company with roots in \u00c4lvsbyn since 1879.<!--more-->The company is majority-owned by the fifth-generation baker children Karin Bodin and Anna Borgeryd, who runs the business today. During the 44 years of the modern Polarbr\u00f6d, the company has grown from a small family bakery into Sweden's third largest bread producer.<\/p>\n<p>The communication of Polarbr\u00f6d has always focused on positive truths about their northern origin and the usability of the products. In connection with choosing a new communications partner, Polarbr\u00f6d is committed to increase the awareness of their significant sustainability investments through overall brand communication.<\/p>\n<p>\u2013 We need a responsive, creative partner with broad expertise in the new landscape of communication. Perfect Fools have showed such strengths and presented suggestions for innovative solutions and new choices of channels that felt right for us, says Anna Borgeryd, Managing Director of the Polarbr\u00f6dsgruppen.<\/p>\n<p>Our co-operation begins immediately and includes, as a first step, a new communications concept that will incorporate Polarbr\u00f6ds sustainability efforts. The first sprouts of our work will be visible during the first quarter of 2018. Keep your eyes open!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We welcome Polarbr\u00f6d to the family of fools Polarbr\u00f6d is a family-owned company with roots in \u00c4lvsbyn since 1879.<\/p>\n","protected":false},"author":1,"featured_media":1473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/1462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=1462"}],"version-history":[{"count":0,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/1462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=1462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=1462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=1462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}