Oddset is one of Sweden's biggest sports betting brands with a history that stretches 31 years back. With the ambition to bring the players of Oddset closest to sport, we got help from some of Sweden's greatest sports\u2019 heroes. Because who knows more about sport than former sport professionals? To prove and revive the concept of \u201cThe one who knows the most wins the most\u201d (\u201cDen som vet mest vinner mest\u201d), we interviewed our heroes and asked ourselves, what are they really<\/i> telling us? What does all the different sport terms actually mean? Dead ball? Well you\u2019ll see, we made quite a spin out of it.<\/p>\n
Mikael Tellqvist, Ove Kindvall, Mattias Jonsson and Alexander \u00d6stlund \u2013 It\u2019s an honor to take a beloved concept such as\" The ones who knows the most wins most\u201d to the next level. With the help of four lovely players who open up, we\u2019ll kick-start the concept. During 2018 we\u2019ll be focusing on activating the concept in a more exciting and unexpected way, says Klas Lusth, Executive Creative Director at Perfect Fools.<\/p>\n Watch all the four films here: Oddset is one of Sweden’s biggest sports betting brands with a history that stretches 31 years back.<\/p>\n","protected":false},"author":1,"featured_media":1478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/1474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=1474"}],"version-history":[{"count":0,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/1474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=1474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=1474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=1474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>So what did we do? We created four films where we interviewed the sport heroes Mikael Tellqvist, Ove Kindvall, Mattias Jonsson and Alexander \u00d6stlund. They have kept quiet and avoided the spotlight ever since they put their shoes (or skates) on the shelf. We listened to what they had to share \u2013 and took their words literally.<\/p>\n
\n<\/strong>Mikael Tellqvist
\n<\/a>Ove Kindvall
\n<\/a>Mattias Jonsson
\n<\/a>Alexander \u00d6stlund<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"