{"id":1826,"date":"2018-10-10T09:32:29","date_gmt":"2018-10-10T09:32:29","guid":{"rendered":"\/\/www.perfectfools.commmmm\/?p=1826"},"modified":"2018-10-10T09:32:29","modified_gmt":"2018-10-10T09:32:29","slug":"theres-a-day-after-tomorrow","status":"publish","type":"post","link":"https:\/\/www.perfectfools.com\/theres-a-day-after-tomorrow","title":{"rendered":"There\u2019s a day after tomorrow"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>For almost a year now we\u2019ve been working on a new brand strategy together with Polarbr\u00f6d, and we\u2019re happy to finally share the results!\u00a0<\/strong><!--more--><\/span><\/p>\n<p>Under the new concept \u201cG\u00f6r v\u00e4rlden lite godare\u201d (Make the world a little better\/tastier) we present a new brand film and campaign \u201cDet \u00e4r en dag imorgon ocks\u00e5\u201c (There\u2019s a day after tomorrow) which takes you through Polarbr\u00f6d\u2019s long-term journey to make their bakeries, ingredients, packaging and transportation completely sustainable.<\/p>\n<p>\u2013 People want to know more about what companies actually do in the area of sustainability. We work long-term towards full sustainability and invest a lot in this area. It feels great to finally communicate to broader audiences what we actually do to reach these goals, says Anders E Johansson, CEO of Polarbr\u00f6d.<\/p>\n<p>In connection to the campaign, Polarbr\u00f6d also signed a long-term cooperation agreement with the Olympic gold medalist and cross country skier Charlotte Kalla. In addition to sustainability, Polarbr\u00f6d works on a number of initiatives to bring children and families out to experience nature, something Charlotte Kalla becomes a natural part of. Charlotte is also the voice over in the new film.<\/p>\n<p>We\u2019re proud and honored to work with companies who truly make the world a better place. Have a look at the new film <a href=\"https:\/\/youtu.be\/d4_poNWJ7wI\">here<\/a> and keep your eyes open for more work to come!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For almost a year now we\u2019ve been working on a new brand strategy together with Polarbr\u00f6d, and we\u2019re happy to finally share the results!\u00a0<\/p>\n","protected":false},"author":1,"featured_media":1837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/1826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=1826"}],"version-history":[{"count":0,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/1826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=1826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=1826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=1826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}