{"id":3050,"date":"2023-01-27T09:05:36","date_gmt":"2023-01-27T09:05:36","guid":{"rendered":"\/\/www.perfectfools.commmmm\/?p=3050"},"modified":"2023-11-28T11:21:17","modified_gmt":"2023-11-28T11:21:17","slug":"polarbrod-launches-new-concept-starts-the-year-with-a-grand-tribute-to-a-simple-sandwich","status":"publish","type":"post","link":"https:\/\/www.perfectfools.com\/polarbrod-launches-new-concept-starts-the-year-with-a-grand-tribute-to-a-simple-sandwich","title":{"rendered":"Polarbr\u00f6d launches new concept; a grand tribute to a simple sandwich."},"content":{"rendered":"\n<p>Cheese slices landing in slow motion on a Polarbr\u00f6d bread that is then quickly sent into the microwave. This is what it can look like when Polarbr\u00f6d launches its new concept \"Helt enkelt\" (Simply), together with its long-standing partner Perfect Fools. It is a teasing nod to the over-ambitious world of MasterChef and a tribute to the simplest things in everyday life.<br><br>It has been over two years since the fire at Polarbageriet and much of Polarbr\u00f6d's communication since then has been about getting back on track. But for some time now, Polarbr\u00f6d, together with Perfect Fools, which has been Polarbr\u00f6d's agency partner since 2017, has been looking at the next step in communication. The bakery has long been up and running and the bread shelves are once again filled with Polarbr\u00f6d's various products. What should Polarbr\u00f6d talk about now?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vetekaka 15s Main 16x9 Final 221213 WEB\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vO0w0tEEtrA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Polarkaka 15s Main 16x9 Final 221213 WEB\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KyDXWmTlQIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sarek 15s Main 16x9 Final 221213 WEB\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cbE_29G8n84?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\"Before the fire, we focused a lot on highlighting our sustainability work. Something that is part of our corporate soul and is now a hygiene factor. We hope and believe that many know that we are at the forefront there, with our freezing method and that we draw electricity from our own wind farms, among other things,\" says Sophie Wassberg, Marketing Manager at Polarbr\u00f6d.<\/p>\n\n\n\n<p>Instead, the new concept focuses on something much more basic: lowering the demands of everyday life and enjoying a simple sandwich.<\/p>\n\n\n\n<p>\"We have long lived in an unreasonable performance time, where the one who cooks the most ambitious food wins. A dinner should preferably be prepared for days, a picnic is hardly worth offering if you haven't packed home-grown radishes and pea hummus. And even something as simple as a sandwich should be complicated by the contemporary obsession with aged cheeses and pickled vegetables. That's why it felt completely right to fight for the simple sandwich,\" says Desir\u00e9 Engstr\u00f6m at Perfect Fools.<\/p>\n\n\n\n<p>The \"Helt enkelt\" concept takes visual inspiration from the MasterChef world. But instead of elaborate dishes, it is a simple sandwich with butter and maybe a slice of cheese that is elevated to the skies.<\/p>\n\n\n\n<p>\"We were looking for a communication concept and a language that feels like us at Polarbr\u00f6d. Not complicating things unnecessarily is a bit of a Norrland way of looking at the world. It just needs to be good, simply. And it's okay to just grab a sandwich while waiting because you're starving or sometimes even instead of dinner. In addition, simplicity feels particularly relevant in times of economic uncertainty,\" says Jenny Jeppsson, Marketing Area Manager at Polarbr\u00f6d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Polarbr\u00f6d launches its new concept &#8220;Helt enkelt&#8221; by lowering the demands of everyday life.<\/p>\n","protected":false},"author":1,"featured_media":3325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=3050"}],"version-history":[{"count":3,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3050\/revisions"}],"predecessor-version":[{"id":3327,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3050\/revisions\/3327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media\/3325"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=3050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=3050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=3050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}