{"id":3582,"date":"2024-12-20T13:01:02","date_gmt":"2024-12-20T13:01:02","guid":{"rendered":"https:\/\/www.perfectfools.com\/?p=3582"},"modified":"2025-08-18T13:03:25","modified_gmt":"2025-08-18T13:03:25","slug":"perfect-fools-unveils-first-campaign-for-nordnet-celebrating-the-joy-of-saving-across-the-nordics","status":"publish","type":"post","link":"https:\/\/www.perfectfools.com\/perfect-fools-unveils-first-campaign-for-nordnet-celebrating-the-joy-of-saving-across-the-nordics","title":{"rendered":"Perfect Fools unveils first campaign for Nordnet \u2013 Celebrating the Joy of Saving across the Nordics"},"content":{"rendered":"\n<p>Perfect Fools has develop a new creative concept launching across all Nordnet markets: Sweden, Denmark, Norway, and Finland..<\/p>\n\n\n\n<p>The first campaign introduces a fresh approach to financial communication, focusing on making saving both inspiring and enjoyable \u2013 encapsulated by the concept of \u201cspargl\u00e4dje,\u201d or the joy of saving.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nordnet film2 20s 16x9 SWE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/92srnFXlego?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cSaving is often presented as a rational, responsible thing to do \u2013 something every financially sensible adult should prioritize. But by focusing solely on the practical aspects, we tend to overlook how fun and rewarding saving can actually be. Learning about stocks and funds makes it even more exciting,\u201d says Desir\u00e9 Engstr\u00f6m, Copywriter at Perfect Fools.<\/p>\n\n\n\n<p>Drawing inspiration from the retail world, the team at Perfect Fools aimed to simplify Nordnet\u2019s offerings while making saving more appealing.<\/p>\n\n\n\n<p>A central element in the campaign is a Nordnet-turquoise box. By presenting stocks and funds in a tangible, recognizable format, the concept creates a distinctive and engaging visual identity.<\/p>\n\n\n\n<p>\u201cCommunicating financial and digital products can be challenging, as there\u2019s often no physical product to anchor the message. With this solution, we\u2019ve found a way to make Nordnet\u2019s offerings more tangible while lowering the barrier to entry, inspiring more people to explore saving in stocks and funds,\u201d explains Nayeli Kremb, Creative Director at Perfect Fools.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nordnet film1 20s 16x9 SWE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/85X_CLgldgQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The box is showcased in environments and expressions inspired by retail, positioning saving as a meaningful alternative to shopping and consumption.<\/p>\n\n\n\n<p>\u201cMany people enjoy shopping for the short-lived satisfaction it provides. With our new concept, we aim to show that saving can be just as exciting \u2013 if not more so. Learning about stocks and funds, watching your money grow, and seeing new opportunities unfold is a lasting, thrilling experience,\u201d says Jeremy Phang, Creative at Perfect Fools.<\/p>\n\n\n\n<p>The campaign will run across TV, outdoor, and digital channels, with Nordnet hoping the new approach will make saving more desirable and accessible to a broader audience.<\/p>\n\n\n\n<p>\u201cThis concept is a way for us to strengthen our position in the Nordics and challenge expectations around saving. We want to do something different \u2013 something inclusive and curious that brings a smile to people\u2019s faces. By making saving and investing joyful and approachable, we take an important step toward making stocks and funds more accessible to everyone,\u201d says Jeanette Eliasson, Nordic Marketing Manager at Nordnet.<\/p>\n\n\n\n<p>Launching in late December across the Nordics, the campaign marks the start of a long-term effort to reshape how people perceive saving and investing in stocks and funds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perfect Fools has develop a new creative concept launching across all Nordnet markets: Sweden, Denmark, Norway, and Finland.. The first campaign introduces a fresh approach to financial communication, focusing on making saving both inspiring and enjoyable \u2013 encapsulated by the concept of \u201cspargl\u00e4dje,\u201d or the joy of saving. \u201cSaving is often presented as a rational, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=3582"}],"version-history":[{"count":2,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3582\/revisions"}],"predecessor-version":[{"id":3664,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3582\/revisions\/3664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media\/3583"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=3582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=3582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=3582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}