{"id":3585,"date":"2024-09-20T13:13:28","date_gmt":"2024-09-20T13:13:28","guid":{"rendered":"https:\/\/www.perfectfools.com\/?p=3585"},"modified":"2024-12-20T13:14:48","modified_gmt":"2024-12-20T13:14:48","slug":"perfect-fools-and-oddset-celebrate-progress-in-sports-and-betting-with-new-campaign","status":"publish","type":"post","link":"https:\/\/www.perfectfools.com\/perfect-fools-and-oddset-celebrate-progress-in-sports-and-betting-with-new-campaign","title":{"rendered":"Perfect Fools and Oddset celebrate progress in sports and betting with new campaign"},"content":{"rendered":"\n<p>Perfect Fools has developed an exciting new campaign for Svenska Spel\u2019s brand Oddset, bringing humor and a touch of nostalgia to the conversation about progress in sports and betting. Titled <em>\u201cEverything Wasn\u2019t Better Back in the Day,\u201d<\/em> the campaign highlights how far sports \u2013 and Oddset \u2013 have come since its inception in 1986.<\/p>\n\n\n\n<p>What was really better back in the day? While sports may have been more carefree in some ways, they certainly weren\u2019t always safer or more professional. For instance, hockey goalies once played without face masks, and the nightlife habits of some athletes in the \u201990s were less than exemplary.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nya Oddset - Allt var inte b\u00e4ttre f\u00f6rr!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_Y_UyXxRlvw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For Oddset, the campaign serves as the perfect metaphor for its own evolution. While proud of its heritage as the \u201coriginal\u201d Swedish betting brand, Oddset recognizes the value of continuous improvement. The campaign shines a spotlight on Oddset\u2019s newly refreshed design and expanded offerings, reflecting its commitment to modernizing while honoring its history.<\/p>\n\n\n\n<p>\u201cOddset has been a part of Swedish sports culture for decades. We\u2019re proud of that, but we can also admit that not everything from the past was perfect. Comparing our evolution with changes in sports is an honest and playful way to communicate,\u201d says Ken S\u00f6derqvist, Brand Manager at Oddset, Svenska Spel.<\/p>\n\n\n\n<p>Central to the campaign are lighthearted films that draw parallels between Oddset\u2019s upgrades and milestones in sports history \u2013 from the introduction of hockey masks to the shift toward healthier lifestyles for athletes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nya Oddset - Allt var inte b\u00e4ttre f\u00f6rr!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TlnriCO0dkA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cOddset now boasts a broader range of betting options and a sleeker logo, among many other updates. It\u2019s not quite as revolutionary as moving from no hockey mask to a flimsy piece of plastic, but the comparison makes for a fun and memorable story,\u201d says Petter Esbj\u00f6rnsson, Creative at Perfect Fools.<\/p>\n\n\n\n<p>The films, produced in collaboration with FLX, are the heart of a multi-channel campaign that includes digital, social, and outdoor media. With a humorous and self-aware tone, the campaign reinforces Oddset\u2019s position as a trusted and evolving player in the betting market.<\/p>\n\n\n\n<p>\u201cThrough this campaign, we not only celebrate how Oddset has grown but also invite sports fans to reflect on how progress \u2013 whether in sports or betting \u2013 makes the experience even better,\u201d says Nayeli Kremb, Creative Director at Perfect Fools.<\/p>\n\n\n\n<p>The <em>\u201cEverything Wasn\u2019t Better Back in the Day\u201d<\/em> campaign launches this month and is set to engage audiences across Sweden, reminding them why Oddset remains a favorite among sports enthusiasts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perfect Fools has developed an exciting new campaign for Svenska Spel\u2019s brand Oddset, bringing humor and a touch of nostalgia to the conversation about progress in sports and betting. Titled \u201cEverything Wasn\u2019t Better Back in the Day,\u201d the campaign highlights how far sports \u2013 and Oddset \u2013 have come since its inception in 1986. What [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[15],"class_list":["post-3585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-campaign"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=3585"}],"version-history":[{"count":1,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3585\/revisions"}],"predecessor-version":[{"id":3587,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3585\/revisions\/3587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media\/3586"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=3585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=3585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=3585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}