{"id":3637,"date":"2025-05-06T08:55:48","date_gmt":"2025-05-06T08:55:48","guid":{"rendered":"https:\/\/www.perfectfools.com\/?p=3637"},"modified":"2025-12-17T08:21:25","modified_gmt":"2025-12-17T08:21:25","slug":"new-campaign-tracks-coach-hallams-pulse-live","status":"publish","type":"post","link":"https:\/\/www.perfectfools.com\/new-campaign-tracks-coach-hallams-pulse-live","title":{"rendered":"New campaign tracks coach Hallam\u2019s pulse live"},"content":{"rendered":"\n<p>For the 2025 Ice Hockey World Championship in Stockholm, <strong>Svenska Spel Sport &amp; Casino<\/strong>, in collaboration with <strong>Perfect Fools<\/strong> and media partner <strong>Tre Kronor Media<\/strong>, is bringing fans closer to the action than ever before \u2014 both on and off the ice.<\/p>\n\n\n\n<p>Introducing <strong>\u201cSam Hallam Live\u201d<\/strong>: a unique initiative that captures and streams real-time biometric data from <strong>Team Sweden\u2019s head coach<\/strong>, Sam Hallam. Throughout the entire championship \u2014 not just during games, but also during press conferences, tactical meetings, and downtime \u2014 fans can literally take the coach\u2019s pulse and track his stress levels.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Oddset Hockey VM 25\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UpEqjXP7Qok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This live data feed offers a raw and revealing glimpse into how pressure, tension, and focus play out in the body of the man behind the bench. Whether it\u2019s a nail-biting third period or a quiet moment in the locker room, <strong>\u201cSam Hallam Live\u201d<\/strong> invites fans into the emotional core of the tournament.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cTo visualize something as human as nervousness or determination \u2014 in real time \u2014 is incredibly powerful. It makes the sport feel even more alive,\u201d says <strong>Desir\u00e9 Engstr\u00f6m<\/strong>, Copywriter at Perfect Fools.<\/p>\n<\/blockquote>\n\n\n\n<p>The experience is live from <strong>May 5 to May 25<\/strong> at <a href=\"https:\/\/samhallamlive.se\">SamHallamLive.se<\/a>, where fans can explore moment-by-moment pulse data, along with post-game visual summaries that highlight the most emotionally charged moments of each match.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThis is a fun opportunity to give back to the fans and bring them closer to the rink than ever before,\u201d says <strong>Sam Hallam<\/strong>, Head Coach of Team Sweden.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cPersonally, I\u2019m curious to see the data too \u2014 I have no idea how my body reacts during a championship.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>The campaign redefines what it means to \u201ctake the coach\u2019s pulse.\u201d It plays out across digital and social channels, as well as select outdoor media placements throughout the tournament.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe wanted to make the drama even more tangible. Not just what\u2019s happening on the ice, but the mental game taking place behind the scenes,\u201d says <strong>Ken S\u00f6derqvist<\/strong>, Brand Manager at Oddset, Svenska Spel Sport &amp; Casino.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sam Hallam Nyhetsmorgon\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/iBAIAByEI9M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>For the 2025 Ice Hockey World Championship in Stockholm, Svenska Spel Sport &amp; Casino, in collaboration with Perfect Fools and media partner Tre Kronor Media, is bringing fans closer to the action than ever before \u2014 both on and off the ice. Introducing \u201cSam Hallam Live\u201d: a unique initiative that captures and streams real-time biometric [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3639,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=3637"}],"version-history":[{"count":5,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3637\/revisions"}],"predecessor-version":[{"id":3643,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/3637\/revisions\/3643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media\/3639"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=3637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=3637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=3637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}