{"id":391,"date":"2016-01-20T16:53:47","date_gmt":"2016-01-20T16:53:47","guid":{"rendered":"\/\/www.perfectfools.commmmm\/?p=225"},"modified":"2016-01-20T16:53:47","modified_gmt":"2016-01-20T16:53:47","slug":"our-ceo-ann-ystens-innovation-strategy","status":"publish","type":"post","link":"https:\/\/www.perfectfools.com\/our-ceo-ann-ystens-innovation-strategy","title":{"rendered":"Our CEO Ann Yst\u00e9n&#8217;s innovation strategy"},"content":{"rendered":"<p>Our CEO Ann Yst\u00e9n's innovation strategy,\u00a0published in the latest SoDA report, themed Digital Marketing Outlook<\/p>\n<p><em><strong>\u200bThe New Exceptionalism: Business Understanding<\/strong><br \/>\n<\/em><em>The digitalization and mobilisation of business requires solutions that go well beyond the marketing department. <!--more-->While agencies can provide these solutions, too many of us don\u2019t talk the language of business and therefore never get to deliver true digital transformation. To really challenge a clients\u2019 business performance, agencies must understand every aspect of that client \u2013 from production and sales, to customer service and product development. By developing a deeper understanding of the business challenges our clients face, we can articulate more meaningful solutions.<\/em><\/p>\n<p><a href=\"https:\/\/sodareport.com\/marketers\/business-understanding\/\" target=\"_blank\" rel=\"noopener\">Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our CEO Ann Yst\u00e9n&#8217;s innovation strategy,\u00a0published in the latest SoDA report, themed Digital Marketing Outlook \u200bThe New Exceptionalism: Business Understanding The digitalization and mobilisation of business requires solutions that go well beyond the marketing department.<\/p>\n","protected":false},"author":1,"featured_media":231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=391"}],"version-history":[{"count":0,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media\/231"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}