We\u2019re thrilled to announce we were rewarded with a golden egg at Guld\u00e4ggsgalan for our Peak Performance campaign, Catch Magic Hour.<\/p>\n
<\/p>\n
For the uninitiated, Guld\u00e4gget <\/b>(or Golden Eggs) is a yearly awards ceremony devised by the Swedish Association of Communication Agencies, to award the best advertisements in the industry and celebrate creativity. First arranged in 1961, it is Sweden\u2019s oldest, largest and most prestigious competition for the communication industry.<\/p>\n
We\u2019ll leave it to the judges to explain why we were awarded the golden prize:<\/p>\n
\u201cVirtual pop-ups and geo-tagging is nothing new, but in this campaign they are woven together in a way that completely captures the essence of the brand. For this fitness brand, logically you can\u2019t be an ambassador unless you\u2019ve earned your right to be one. It nearly makes us want to put on our running tights and get out there to explore the world ourselves! Forget above and below the line. If used correctly, as in this case, technology can take us beyond<\/i> the line.\u201d<\/p>\n
Many thanks to our wonderful client Peak Performance for letting us open up virtual stores with you. You can check out our write-up of the campaign<\/a> or see the 2016 version in action<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" We\u2019re thrilled to announce we were rewarded with a golden egg at Guld\u00e4ggsgalan for our Peak Performance campaign, Catch Magic Hour.<\/p>\n","protected":false},"author":1,"featured_media":845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":0,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}