{"id":963,"date":"2016-09-15T13:46:09","date_gmt":"2016-09-15T13:46:09","guid":{"rendered":"\/\/www.perfectfools.commmmm\/?p=963"},"modified":"2016-09-15T13:46:09","modified_gmt":"2016-09-15T13:46:09","slug":"datings-toughest-questions-come-to-life-in-our-new-campaign-for-tv4s-single-life","status":"publish","type":"post","link":"https:\/\/www.perfectfools.com\/datings-toughest-questions-come-to-life-in-our-new-campaign-for-tv4s-single-life","title":{"rendered":"Datings toughest questions come to life in our new campaign for TV4\u2019s Single life"},"content":{"rendered":"<p>Think you know \u2018The Rules\u2019? Think again.<\/p>\n<p>Single life in Sweden is no longer what it was. Dating apps have turned the tables on the usual rituals of Nordic love.<\/p>\n<p><!--more--><\/p>\n<p>Heavily influenced by the US, dating is now officially a numbers game, where all the players are reluctant to reveal their hand and their feelings.<\/p>\n<p>And this leaves wannabe lovers with plenty of question marks. Is it ok to cyberstalk your crush before your first date? Do you stop using Tinder when you\u2019re still dating? And perhaps most importantly - when are you officially a bona-fide couple?<\/p>\n<p><strong>This is where TV4 and Perfect Fools come in. We helped launch their new show \u2018Single Life\u2019 by deep-diving into the dating habits of Swedish singles in a fully 360 campaign. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-964\" src=\"\/\/www.perfectfools.com\/wp-content\/uploads\/2016\/09\/singelliv-enheter.jpg\" alt=\"singelliv-enheter\" width=\"1200\" height=\"650\" \/><\/p>\n<p>We kicked off the campaign with an innovative and interactive survey to get to the bottom of Swedish dating habits.<\/p>\n<p>Found yourself in notorious hook-up spot Stureplan at 3am? Set the record straight once and for all by voting for your favourite way to get some action. Whether it\u2019s over a whiskey and coke at Spy Bar - or in the queue at McDonalds - we don\u2019t judge. Our responsive billboard screen reacts to your vote in live time, casting a bright, colourful light over the \u00d6stermalm streets. And if you\u2019re staying in, you can have your say online at <a href=\"https:\/\/www.singelpollen.se\">singelpollen.se<\/a>.<\/p>\n<p>In print and digital outdoor ads we publicised the show and the poll with relatable conversations that we\u2019ve all sent on dating apps. Finally, both social media ads and digital banners invited singletons to get involved in the conversation.<\/p>\n<p><strong>The campaign is live until November 2016 and you can watch the show \u201cSingle life\u201d on TV4 Play every Tuesday.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-966\" src=\"\/\/www.perfectfools.com\/wp-content\/uploads\/2016\/09\/singelliv-DO-02.jpg\" alt=\"singelliv-do-02\" width=\"1200\" height=\"650\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think you know \u2018The Rules\u2019? Think again. Single life in Sweden is no longer what it was. Dating apps have turned the tables on the usual rituals of Nordic love.<\/p>\n","protected":false},"author":1,"featured_media":965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/comments?post=963"}],"version-history":[{"count":0,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/posts\/963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/media?parent=963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/categories?post=963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perfectfools.com\/wp-json\/wp\/v2\/tags?post=963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}